Bulleit's New Ad Reminds Us That Bartenders Have Mad Skills—and Are Still Out of Work

Diageo-owned brand is donating $250,000 to support service industry workers

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After the initial shock of lockdown, one of the early trends among alcohol brands was an outpouring of support for bartenders and service industry workers—people who were hit especially hard by the closure of bars and restaurants.

But as often happens, that kind of support slowed down as the months dragged on. There are still to-go orders being made, and some regions have allowed partial reopening, but the reality for most bartenders is that things are far from normal—and won’t be for quite some time.

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