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Devika Bulchandani has been promoted to president of McCann XBC, the agency’s dedicated global MasterCard unit, succeeding Joyce King Thomas, who takes on the role of chairman.
Bulchandani has been working as managing director of global strategy at McCann and chief strategy officer at McCann XBC, which was created as McCann ExtraBoldCondensed in 2012. She was part of XBC’s launch team, working with King Thomas. The unit partners with additional McCann Worldgroup companies like digital shop MRM//McCann and Interpublic’s digital agency R/GA and sports and entertainment firm Octagon.