Budweiser Is Exploring How to Brew Beer on Mars

Plans for the first microgravity brew announced at SXSW

This Bud's for Mars. Photo Illustration: Alfred Maskeroni. Source: Getty Images

As scientists search for life on Mars and plot a way for people to live there in the future, Budweiser is hard at work figuring out how to make life in space a little more fun by developing a beer made just for the Red Planet.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.