Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As scientists search for life on Mars and plot a way for people to live there in the future, Budweiser is hard at work figuring out how to make life in space a little more fun by developing a beer made just for the Red Planet.
Today at South by Southwest Interactive in Austin, Texas, Budweiser announced its plans to research and produce a microgravity brew, on a panel moderated by The Martian star, Kate Mara, with retired astronaut Clayton Anderson, who discussed the future of space colonization.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in