Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to the Big Game for the first time as well as bring Michelob Ultra back for the first time since 2010.
A-B InBev, which has advertised during the Super Bowl for the last 28 years, purchased a total of three minutes of commercial air time for the Feb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in