Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Anheuser-Busch is making major changes to Bud.TV in an effort to revitalize the struggling Web channel.
Tony Ponturo, vp, global media and sports marketing at A-B, said CEO August Busch’s comment to investors last month that the site—the most ambitious branded entertainment initiative from any advertiser on the Web—would “fade” in the second half of this year was a “total misunderstanding. By fading away, the implication was evolving or modifying the strategy.”
Among the changes Bud.TV
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in