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LOS ANGELES David Shane won the first Academy of Television Arts & Sciences’ Creative Arts Emmy Award for commercials that never air on television.
Shane was tapped for directing the Bud Light “Swear Jar” spot at ceremonies here Saturday.
The ribald spot, created by Omnicom Group’s DDB, Chicago, was produced by Hungry Man. In it an office worker inquires about where the funds from a swear jar would go. When told that the monies would be applied to Bud Light, staffers employ vulgar language — bleeped out — at every opportunity.
Will St.
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