Brand Marketing

Bud Light Is Partnering With Tinder to Populate the Town of Whatever, USA

Mobile app's first-ever native video

By Kristina Monllos

April 2, 2015

Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like many millennials choose their next date—on Tinder. 

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Recommended articles
You Might Like

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}