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Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like many millennials choose their next date—on Tinder.
Users of the dating app who are 21 and older can match with Bud Light for a chance to win a weekend trip to the next Whatever, USA.
"There's a lot of synergies between the Tinder audience and the audience we're looking for," said Hugh Cullman, director of marketing for Bud Light.
Last year, following the success of its Super Bowl XLIX spot, Bud Light created Whatever, USA in Crested Butte, Colo., where