Brand Marketing

Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents

Lessons in reality marketing from Crested Butte, Colo.

By Tim Nudd

September 3, 2014

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong?

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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