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Anheuser-Busch is getting set to make a major shift in the advertising for its flagship Budweiser brand, with a campaign and new tagline that harkens back to the days when the beer aimed to be the brand for the everyman. Sources close to the brewer say that the company will launch a new tagline for the brand this summer under ‘Proud to Be Your Bud,’ a play on the word Bud that will likely focus on relationships between friends.
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