BBDO is appealing to children’s competitiveness and desire for control in an introductory campaign for Amurol Confection Co.’s Sour Bubble Tape.
The Wrigley Co. subsidiary is introducing Blue Raspberry and Apple flavors for the gum brand this month.
A 15-second TV spot breaking nationally May 22 is tagged, “How much sour can you handle?”
The work shows three kids who stuff progressively larger wads of the sour gum into their mouths. The first two boys are shown making faces after putting the gum in their mouths.
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