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Restaurant chain Bob Evans has selected Pittsburgh-based independent shop Brunner for creative and media chores after a review, the client has confirmed.
The chain spent $16 million in measured media in 2008 and $6 million through August of this year, according to Nielsen. Spending is expected to approach $20 million annually going forward, according to sources.
The incumbents on the account were Chicago Creative Partnership and Empower Media. The switch takes effect immediately, per the client.
Commenting on the review, Mary Cusick, svp, restaurant marketing, for Bob Evans, said in a statement: “Brunner brings extensive retail and consumer packaged-goods experience, cutting-edge ideas and a team that promises the Bob Evans brand exciting new opportunities moving forward.”
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