NEW YORK — Bill Bruce, a 14-year BBDO veteran who co-created Mountain Dew’s “Do the Dew” campaign, was promoted last week to recognize his contributions and bolster BBDO’s creative leadership.
Bruce, 40, rose from senior creative director to evp, executive creative director at the New York agency. He joins the recently promoted Jimmy Siegel and Gerry Graf at the ecd level. The trio represents BBDO’s next creative tier after senior ecds and vice chairmen Charlie Miesmer and Michael Patti, and ecd, vice chairman Al Merrin.
Bruce
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