The Los Angeles Catholic Big Brothers are looking for a copywriter and an art director-or an ad agency-to help with some pro bono work. The organization provides adult “big brothers” to 200 youth in the Los Angeles area.
The nonprofit group needs help with its quarterly newsletter, other printed materials and radio and TV public service announcements, explained Kenneth Martinet, the organization’s executive director.
While 80 percent of the kids assisted are Hispanic or African American, only 35 percent of its volunteers are minorities, Martinet said. He intends to direct the group’s advertising messages to Hispanics and African Americans.
The group serves needy youth regardless of their religious affiliation. About 30 percent of its kids and 25 percent of its big brothers are non-Catholic, according to Martinet.
Dailey & Associates in Los Angeles has worked with the group in the past.
-Kathy Tyrer