Brooklyn Nets Launch 'We Are Brooklyn' Campaign

Will it solidify fans in the fickle borough?

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While longtime Brooklynites remain loyal to their roots, the newest crop of residents are tough to win over, with tastes that seem to constantly change. However, Brooklyn Nets and Barclays Center CEO Brett Yormark is not concerned about the New York borough's quick turnover as his team heads into its third year.

Basketball season is still a few months away, but the NBA team starts its 2014-2015 preseason next month with two games in Shanghai and Beijing.

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