Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
UPromise Venture Is Designed to Help Families Afford College
BOSTON–To help families save for their children’s educations, Michael Bronner devised UPromise, a program designed to generate millions of dollars in college savings.
Bronner, the founder and former chief executive of relationship marketing firm Digitas, publicly launched UPromise, Brookline, Mass., on Wednesday after months of speculation about the nature of the firm and conflicting reports about its name.
“I decided to do something that would make a difference,” said Bronner, who two years ago sold his majority stake in Digitas to San Francisco investment firm Hellman & Friedman for $123 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in