Bromley Crafts Payless Hispanic Push

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Payless ShoeSource has launched a Spanish-language campaign featuring the company’s new logo and tagline.

The work, crafted by San Antonio, Texas-based Bromley Communications, is pegged to the back-to-school season and introduces the tag “Vuelve a mirar” (“Look again”). The campaign includes TV commercials, radio spots and print ads.

The new logo—its first redesign in 20 years—is part of the company’s strategy to “democratize footwear and accessory fashion,” said Gaby Alban, a Payless representative.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in