British Broadcaster ITV's Stars Plot Murder in Promotion of Online Content Hub

The "Drama Vs Reality" campaign was created by Uncommon Creative Studio


Over the years, there’s been great debate over the quality of television centered on the tug-of-war between reality programming and drama. Now, Britain’s biggest commercial broadcaster ITV has released a brand campaign to promote both being available through its online content platform ITV Hub.

The “Drama vs Reality” campaign was released on May 11 on ITV 1. Created by Uncommon Creative Studio, it is the first spot to be released promoting the range of both types of programming available on ITV Hub.

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