British Airways Touts New Service

British Airways broke an interactive effort last week that introduces its Club World Sleeper Service. The offering provides pre-board and in-flight dining options and bedding upgrades to help passengers fall asleep faster and sleep longer on transatlantic flights. A mix of half-page box and super banner ads touting “Non-stop sleep to London,” via unit itraffic in New York, will run on, and NY, among others.