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BOSTON Another Brinker International restaurant chain has changed agencies, as Maggiano’s Little Italy moves to independent Firehouse after a review.
Omnicom Group’s Rapp Collins had previously handled work for the Dallas-based chain. Maggiano’s spent $200,000 last year in measured media, per Nielsen Monitor-Plus. Firehouse and Rapp Collins are also in Dallas.
“Maggiano’s is a great brand with a great story. It is our challenge to deeply connect the brand with people initially drawn to their uniquely authentic Italian-American dining experience,” said Mark Hall, president and founder of Firehouse in Atlanta.
“Firehouse’s
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