BrightHouse Premieres 'SI Players' on ESPN

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

ATLANTA BrightHouse Live has launched a television ad to introduce a new section of Sport Illustrated magazine that profiles professional athletes, the agency said.

The Atlanta shop won the campaign last month after a review that included five other undisclosed agencies. Billings were not disclosed.

Sport Illustrated will debut the new six-page section in its next edition, scheduled for release Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in