Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
My Pick: Bridge of Life Samsung Life Insurance, Korea
In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology.
Why I Wish I Did It: So much of the time I feel like technology and content steal one of our most valuable resources from us: time. Samsung Life Insurance turned a bridge that took people’s lives into a bridge that gives people hope. This idea takes nothing from anyone, and on its most powerful day, it reminds people how precious the time we have on this earth is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in