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Interpublic Group’s Mediabrands in January unveiled a plan to expand Reprise Media’s service offering and build the operation into a global network. Now it has tapped an insider — Bant Breen — to oversee the revamped unit.
Breen has been named worldwide CEO of Reprise, which the holding company acquired four years ago. Founded as a search specialist, the shop is adding capabilities in the social media and experiential sectors and IPG said the plan is to transform Reprise into a full-service digital marketing shop.
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