Breen, CD Out at Lord Fernandez

By Janet Plume

NEW ORLEANS–Two key players in eight-year-old Lord Breen Fernandez here have left the agency in what founder John Lord called a ‘restructuring move.’

Gone from the agency are partner and principal Bobby Breen and creative director Norm Glenmeyer.

Earlier this month, Lord divested Breen of his interest in the agency, which will now be called Lord Fernandez.

Breen was a former Jefferson Parish sheriff’s deputy who helped Lord found the shop with Wayne Fernandez.

Lord said Breen’s departure was based on ‘philosophical differences in the direction the agency is going.’ He added, ‘We’re in a controlled growth mode, and we’re getting into new markets possibly in other states.’

Michael Chapman is replacing Glenmeyer as creative director. Chapman moved to New Orleans from Orlando, Fla., where he partnered in a design company called Burkhart and Chapman.

Neither Breen nor Glenmeyer could be reached for comment at press time.

Lord said he believes Chapman’s addition helps place his shop on a fast track for aggressive growth.

‘Michael is a strategic thinker; he’s where I want to go with creative,’ Lord said. ‘I want a stronger interaction between the marketing side and the creative process.’

Lord Fernandez recently added the Crescent City Automotive Group advertising account–worth about $2.5 million–to its client roster.

Lord also handles advertising for Grand Coushatta Casino in Kinder, La., and Legg Mason in New Orleans.

One additional piece of business that Lord plans to pursue is the Louisiana State Lottery account, worth $6.1 million.

Among the competition it will face in that review is incumbent Bauerlein Advertising of New Orleans. Bauerlein has held the account since its inception in 1990.

A conference for agencies interested in pursuing the Louisiana State Lottery account is set for Tuesday, with proposals due back May 15.

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