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BOSTON Via has launched a global advertising push for Parametric Technology Corp. that targets small and medium-size businesses.
The Portland, Maine-based agency is touting the client’s Pro/Engineer CAD software. The work is running mainly in vertical technology and business media.
“Since 2005, Via has worked with PTC on complex strategic engagements. Their knowledge of our markets, product line and value proposition put us in a good position to conceive and execute a winning campaign,” said Robert Gremley, svp, global corporate marketing at PTC, which is based in Needham, Mass.
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