BREAKING PATTERNS





Swid Powell, a New York-based tableware maker that commissions famous artists and designers to create tableware patterns, turned to Wieden & Kennedy/Portland for its first-ever ad campaign. Like the gentleman shown here, who holds a plate just perfect for ‘native foods,’ the other print ads in the series attempt to break the mold in the tabletop category. One features politician Tip O’Neill holding a pattern called Flip Flop, ‘suitable for both liberal and conservative parties;’ another shows football pro Lawrence Taylor, holding Grid, ‘capable of dropping you in your tracks.’ The ads break in February home and epicurean books, as well as Vanity Fair.
Copyright Adweek L.P. (1993)