The Road to Brandweek: Vans' Nick Street on Fostering Creativity in Customers

What the sneaker brand's 'Off the Wall' slogan means in real life

Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

Describing a marketing vice president as “off the wall” would, in most cases, be something of an insult—but not when it comes to Nick Street. For the past three years, Street has led global integrated marketing efforts for Vans, the athletic shoe that somehow manages the competing tasks of being a legacy brand and the coolest thing on the sidewalk.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in