Road to Brandweek: Ally Financial’s Andrea Brimmer on Brands Being 'Human' in Times of Crisis

Why this moment requires both consistency and flexibility

Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

With the U.S. unemployment rate hitting 10.2%, a number not seen since the Great Recession of 2009, money is on the mind of many Americans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in