Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s not just you—there are definitely fewer rainbow company logos on social media this year.
Pride Month is kicking off under a pall, as the rights and freedoms of LGBTQ+ communities are under attack in state legislatures across the country.
And given the recent high-profile conservative attacks against Bud Light and Target, it’s not surprising that rainbows are thin on the ground. The culture war has come for even performative marketing.
However, some brands including Walmart and North Face have confirmed they’ll continue with Pride Month plans and won’t remove merchandise despite pressure to do so.
If
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in