Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
It’s not just you—there are definitely fewer rainbow company logos on social media this year.
Pride Month is kicking off under a pall, as the rights and freedoms of LGBTQ+ communities are under attack in state legislatures across the country.
And given the recent high-profile conservative attacks against Bud Light and Target, it’s not surprising that rainbows are thin on the ground. The culture war has come for even performative marketing.
However, some brands including Walmart and North Face have confirmed they’ll continue with Pride Month plans and won’t remove merchandise despite pressure to do so.
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