Brands Should Take a People-Centric Approach to Covering the Olympics

Insights from Twitter on how best to stay ahead of (and follow) the event

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush gives advice for staying on top of the upcoming Tokyo Olympic Games coverage. Below, in her own words, she cautions against the common media pitfalls of the past year.