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Just before the 8:20 a.m. Amtrak Cascades from Portland, Ore. pulled into Seattle on Friday at the start of All-Star Week, it passed the Starbucks headquarters on Utah Avenue and the massive Seattle Mariners flag flying above it.
Compared to the roughly five days of baseball branding that followed, it was subtle.
Seattle’s King Street Station was besieged by all things All-Star. Just to its west, a parking lot at Lumen Field—home to the National Football League’s Seattle Seahawks and Major League Soccer’s Seattle Sounders—was home to a collection of brand tents, trailers and tchotchkes known as Play Ball Park … brought to you by Capital One.
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