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Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges. But the artist, who’s now emerged from prison and has a new record coming out, could be back in the brand partnership game soon.
His label, Warner Music Group’s Atlantic Records, is in active discussion with a number of marketers eager to latch onto his turnaround tale, partly chronicled in an MTV reality series.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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