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Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a number of brands that are inundating consumers with ads and products that capitalize on the movie's fandom right here in the Milky Way.
"Disney is setting a new bar for co-branded TV advertising," said Sean Muller, CEO of iSpot.tv, which tracks TV ads in real time.