BrandBuzz Extends to Europe

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NEW YORK — BrandBuzz, the two-year-old guerrilla marketing unit of Young & Rubicam, is extending its offerings to Europe, through the rebranding of a like-minded Y&R unit in the Netherlands.

Beyond the Line, a multidisciplinary branding shop in Amsterdam, is being renamed BrandBuzz Europe, effective Nov. 1. It will continue to be run by managing partner Kees Klomp.

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