Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Bowl Championship Series ranking system takes a hit in Wieden + Kennedy’s latest ad for Brand Jordan titled “Simple Math.” The visceral spot directed by Mark Romanek contrasts the complicated mathematical equation used to rank college football teams with what the ad emphasizes really matters, all the hard work the players put into the season. “How did we do this year?” asks the voiceover detailing the equation over intense images of players training. “Success is not calculated,” sums up the spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in