Brand of the Day: Pizza Hut Wants You to Know Italians Hate Its Pizza

And with a spicy rebrand, the chain is OK with that

There was a time when Pizza Hut was famous for deep-dish pies and a waiting list to be seated. Unfortunately, that was a long time ago. This week, the restaurant chain hauled a piping hot rebranding effort from the oven. It’s bubbling with the stuff you'd expect from a fiftysomething chain trying to attract twentysomething customers—new toppings, new sauces, new crusts and a new logo that’s ditched the red roof in favor of an actual pizza.

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