Brand of the Day: Opening Ceremony Aims to Open Everywhere

But can it make millennials buy a smartwatch?

Stop us if you've heard this one before: Two college kids take a vacation together, get to talking, and decide to indulge their "passions for travel, art and fashion" by opening up their own business. Now for the twist: In the case of Carol Lim and Humberto Leon, it really worked.

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