Brand of the Day: National Car Rental Meets its Toughest Customer in Patrick Warburton

New spokesperson wants control, and gets it

Next time you're stuck on a slow-moving line at the airport car-rental desk, fantasize that you're Patrick Warburton. Over 6 feet tall and built like a mountain, Warburton also has the kind of sonorous basso that demands (and gets) control of a situation. This thinking was no doubt in the minds of National Car Rental, which cast the 50 year-old actor—a human cartoon of the power-suited boss—in its latest spots.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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