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The initial popularity of Wonder Bread came from a fear of food-borne illnesses. Take note, entrepreneurs?
In the early 1900s, Americans were worried about disease related to the cleanliness of their local bakeries, so many opted for factory-made bread, which they saw as clean and healthy. And, as bad as it sounds, the fact that the bread was white seemed to help soothe anxieties—especially when health columnists of the time piled on. Oh, the history of bread. How vast and complicated and racist.
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