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DALLAS Shell Lubricants’ Quaker State Motor Oil has hired Branchout to handle a strategic assignment focusing on African American consumers and car enthusiasts, the shop confirmed.
The independent Dallas shop, which has a strategic alliance with Omnicom, said the assignment could lead to full-service duties. “We have promised Quaker State we will find the right ideas to help grow this brand with consumers,” said agency managing partner Rodney Branch. “We’re going to start from the front side and develop great work for them at some point.”
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