Branchout Gets Quaker Minority Market Job

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DALLAS Shell Lubricants’ Quaker State Motor Oil has hired Branchout to handle a strategic assignment focusing on African American consumers and car enthusiasts, the shop confirmed.

The independent Dallas shop, which has a strategic alliance with Omnicom, said the assignment could lead to full-service duties. “We have promised Quaker State we will find the right ideas to help grow this brand with consumers,” said agency managing partner Rodney Branch.

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