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Bozell in New York has won the $10 million Finlandia Vodka worldwide creative account, the agency confirmed. The shop beat out Arnold in St. Louis and Interpublic Group sibling Lowe Lintas & Partners in New York following pitches at the client’s Louisville, Ky., headquarters three weeks ago.
The bulk of media planning and buying will continue to be handled by an in-house group at Brown-Forman, which owns 45 percent of Finlandia (the other 55 percent is owned by The Altia Group of Helsinki, Finland).
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