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NEW YORK — Fresh off his recent reunion with American Express, freelance creative director Gordon Bowen has been hired by another former client, AT&T, the company confirmed.
As with AmEx, Bowen was tapped by the client to work with its roster shop to develop the next big campaign. For AT&T, sources said Bowen is creating two TV spots for its AT&T Unlimited long-distance plan with production support from Young & Rubicam in New York, which handles AT&T’s consumer account.
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