Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Independent agency Partners + Simons here has established a dedicated health practice, complete with a new microsite.
Tony Cotrupi, a principal at P+S, heads the practice, which will utilize about two-thirds of the agency’s 70 overall staffers.
The agency is well versed in the health sector, and this month is launching integrated communications campaigns for Horizon Blue Cross Blue Shield of New Jersey and Capital District Physicians Plan of New York. P+S is also unveiling new Web sites for Charles Rivers Labs and Genzyme’s Seprafilm unit.
P+S’ range of expertise and “quantifiable success measuring our marketing efforts across the healthcare continuum” made the health practice a viable extension of its business, said Tom Simons, agency president.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in