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BOSTON Universal Consulting Group is putting the finishing touches on a promotional campaign introducing Silk Live!, a new soy-based yogurt drink from Dean Foods’ White Wave.
The Boston-based marketing and promotions agency will launch a sampling campaign across the country at over 180 Whole Foods and natural foods supermarkets. The new drinkable soy yogurt beverage comes in four flavors: mango, raspberry, strawberry and peach. The drink boasts more vitamins and less sugar than other fruit smoothies, according to the client.
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