Canadians, just now emerging from some of the longest and most restrictive pandemic lockdowns in the world, have probably forgotten how to patio.
Yes—patio is a verb, according to a new ad campaign for Boston Pizza, and residents don’t know how to do it anymore. That’s where the British Columbia-based brand comes in with a 72-page manual of articles and infographics intended to help the populace return to al fresco drinking and dining.
In addition to the sizable book, there are TV ads, wild postings, out of home, social posts, radio and a hotline (1-855-BP-How-To) that offers basic going-out etiquette.
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