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BOSTON Jerry Cronin, whose resume lists work on Nike and ESPN campaigns for Wieden + Kennedy and a stint running Omnicom Group’s BaylessCronin in Atlanta, has joined independent McCarthy Mambro Bertino here as partner and co-creative director.
“We’re at a point where we’ve attracted some great national brands and to get to the next level of our development we need to create some defining campaigns,” said Fred Bertino, president of the 4-year-old shop.
Cronin, 47, had most recently been freelancing on Delta Air Lines at independent Brighthouse in Atlanta.
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