Boston Beer Unveils TV Blast in Test Markets

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON — Big Chair’s first TV foray for Boston Beer’s Samuel Adams brand bows the tagline, “Mighty tasty,” and seeks to position the brew as the ultimate party beer. In one spot, “Sister,” two guys check out a girl in a bar. One says, “She’s smart. She’s beautiful. Why not?” His pal says, “Because she’s my sister, and I’ll kill you!” But after he sips some Sam Adams, he introduces his friend to his sister and leaves them to get acquainted.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in