Boston Beer Unveils TV Blast

Big Chair’s first television foray for Boston Beer’s flagship Samuel Adams introduces the tagline “Mighty tasty” and seeks to position the brew as the ultimate party beer.

One execution, titled “Sister,” shows two guys checking out a girl in a bar. One guy says, “She’s smart. She’s beautiful. Why not?” His pal replies: “Because she’s my sister, and I’ll kill you!” But after he takes a sip of a Samuel Adams, he forgets what he was talking about and ends up introducing his friend to his sister and leaving them alone to get to know each other.