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Lori Gaffney, the new president at Borders Perrin Norrander, is being welcomed into the job with a new account: Old World Industries, the marketer of Peak automotive products fronted by Nascar driver Danica Patrick.
There was no review for the agency-of-record business. Bryan Emrich, OWI’s vp of marketing, previously worked with the Portland agency when he was at Valvoline. In 2011, OWI spent $11.7 million in measured media, according to Nielsen. That amount does not include digital or business-to-business media investment.
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