Bordeaux Shakes Off Its Stuffiness With a New Video Series That's Not for Wine Snobs

Highlights accessibility for younger consumers

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Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky labels, laid-back messaging and even wine in cans. The latest to democratize vino is the Bordeaux Wine Council, or Bordeaux Wines, which markets all wines from the Bordeaux region and is launching a new video series on YouTube to make its varietals more accessible to younger drinkers.

The 10-episode series, Beyond Bordeaux, created with agency CreativeFeed, is hosted by Leiti Hsu, founder of the food magazine Word of Mouth.

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