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LOS ANGELES-Fox Broadcasting Co. kicks off its fall season and 10th anniversary with a humorous image campaign built around a new theme, “Just one Fox,” designed to unify the network’s brand.
The on-air effort breaks Sept. 1 with three 30-second TV commercials from Seattle creative shop WongDoody, which has fashioned ads for Fox Sports in the past. Additional on-air ads from Tool of North America in Santa Monica, Calif., are in production.
“We’ve done some interior decorating on the Fox network,” said George Greenberg, executive vice president of marketing for Fox.
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